Click here to learn more about Fire tablets and Fire OS 5. Amazon Coins allow customers to buy apps, games and in-game items at a discount, while developers still get paid their 70% revenue share. Customers can also spend Amazon Coins, like money, on apps, and games from the Amazon Appstore. For example, with the updated and personalized Amazon Appstore, customers who have shown a propensity to play trivia games will be more likely to be shown more puzzles and trivia games. Customers will see content they are more interested in, and likely to download. Optimizing the experience of each customer will help maximize the chance that the right users-the ones that are more likely to convert-will see your apps and games. Within the Amazon Appstore experience, we have replaced the static menu of apps with a dynamic list of content that is personalized for each individual customer. The dedicated magazine pages create a “content forward” experience-customers don’t have to open the Amazon Appstore to discover new content, making it easier for you to reach new customers. With the Fire HD 8, apps and games are at the center of the experience. The home screen includes dedicated content pages for books, games and apps, video, music, audiobooks, and periodicals-each page presents an engaging layout akin to the beautiful pages of a magazine. Get Discovered by the Right Customersįire OS 5 also makes it easy for customers to discover your content. 85% of the Android apps submitted to the Amazon Appstore just work. Since Fire OS is based on Android, it’s easy to bring your Android apps and games to the Amazon Appstore. For developers, if an app runs on Android, it can run on Fire OS with little to no work. The Fire HD 8 is powered by Fire OS 5 which starts with Android Lollipop, and improves upon it by deeply integrating Amazon’s hardware, platform, software, content, and cloud. The all-new Fire HD 8 is available for pre-order beginning today with 16 GB or 32 GB of storage starting at $89.99 at Fire HD 8 comes in four fun color options: black, magenta, blue, and tangerine and starts shipping September 21. Fire HD 8 also introduces Alexa, the cloud-based voice service, for the first time on Fire tablets-just press and ask-Alexa can play music, launch games, read audiobooks, and more-coming soon. With an 8” widescreen HD display and quad-core processor, Fire HD 8 now offers an incredible 12 hours of battery life, 50% more RAM for faster performance, and 2x the on-device storage, plus support for up to 200 GB of additional storage via a microSD card-all for only $89.99. Amazon today announced the all-new Fire HD 8, the next-generation Fire HD tablet designed from the ground up for all-day entertainment.
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